What has changed at CES over the last 45 years

Posted by on Jan 16, 2018 in Levin Consulting Blog | No Comments

Lots of people have asked me what has changed at CES over the last 45 years. The stuff that has stayed the same is in a separate post. What has changed, beyond moving from Chicago to Vegas: #1 – The show has changed from a buying show where retailers wrote Purchase Orders for immediate shipment (with vendors offering lots of Show Deals) to one focused on the products and overall technology, where retailers can see where technology and the industry is going. #2 – CES is now clearly a global event – in the 1970s it was almost strictly for the Americas. #3 – The press is now both global and mass, as opposed to a US CE press with a limited amount of mass media. This has meant much greater exposure for our industry – a very good thing! #4 – The show has became stratified. In the 70s any retailer could go in any both, with or without an appointment, and see the top executives. Today is it appointment driven, and the top execs are in meeting rooms almost the entire time, meeting with retailers and press. #5 – The type of products, as we have shifted from Consumer Electronics to Consumer Technology. The cars in the 70s were only in the car audio booths, showcasing the car audio look and feel, and sound. There were no appliances (except for a few random microwaves). See you in Vegas!