One of the most common mistakes of many players in Roulette is to play too high for their ratios. Very quickly then the game Capital is used up, and this is equally annoying in two ways. On the other hand, there are now no more bets to take the good run. There are also widespread miscalculations about probabilities. So many players think that after 10 times red the probability of Black is very high. However, in reality, the results from the past do not affect the next run of the Roulette ball. Some betting friends make too many bets per live dealer roulette game round and patch the table thoroughly with chips. Because this often happens without plan, it makes little sense and makes the Casino only come to the Chips faster.

What has changed at CES over the last 45 years

Posted by: on Jan 16, 2018 in Levin Consulting Blog | No Comments

Lots of people have asked me what has changed at CES over the last 45 years. The stuff that has stayed the same is in a separate post. What has changed, beyond moving from Chicago to Vegas: #1 – The show has changed from a buying show where retailers wrote Purchase Orders for immediate shipment (with vendors offering lots of Show Deals) to one focused on the products and overall technology, where retailers can see where technology and the industry is going. #2 – CES is now clearly a global event – in the 1970s it was almost strictly for the Americas. #3 – The press is now both global and mass, as opposed to a US CE press with a limited amount of mass media. This has meant much greater exposure for our industry – a very good thing! #4 – The show has became stratified. In the 70s any retailer could go in any both, with or without an appointment, and see the top executives. Today is it appointment driven, and the top execs are in meeting rooms almost the entire time, meeting with retailers and press. #5 – The type of products, as we have shifted from Consumer Electronics to Consumer Technology. The cars in the 70s were only in the car audio booths, showcasing the car audio look and feel, and sound. There were no appliances (except for a few random microwaves). See you in Vegas!

CES 2018

Posted by: on Jan 4, 2018 in Levin Consulting Blog | No Comments

I have been attending CES for the last 45 year (yes, since 1973). And in that time I have seen the launch of VCRs, Digital TV, Video Games, Consumer PCs, streaming devices, IoT products and so much more. The best part of CES to me has always been the exchange of ideas, as I meet with retailers, vendors, distributors and others, and we talk about what we have seen and heard, and what we believe will happen in the next year.

We are telling our clients that the three key trends for the next 12 to 24 months are:

  1. Amazon, Amazon and Amazon (selling to Amazon, selling on FBA, leveraging reviews, variating, bundles and so much more)
  2. Home Automation and Control – not just carrying, merchandising and promoting Amazon and Google solutions, but how to leverage the sales of other devices through these platforms and how these products transform how we interact with Consumer Technology and live our lives
  3. Having your products available to consumers however they want  to buy them, wherever they want to buy them from and in whatever configuration they want to buy/consumer them –  guiding principle of our consulting practice for the last 30 years.

Happy New Year, and feel free to see me in our meeting rooms at South Hall, MP25370

Tools for Start-ups from Indiegogo

Posted by: on Feb 21, 2017 in Levin Consulting Blog | No Comments

Levin Consulting is honored to be included in the Indiegogo Resource Guide for start-ups. Find us listed in the section entitled, “Reach the Retailers”.

Resource Guide: A Company to Support Your Idea at Every Stage

What exactly do I do?

Posted by: on Feb 21, 2017 in Levin Consulting Blog | No Comments

Often people ask me, “what exactly do you do?” “What kind of consulting, and in what fields?” My answer is the same as it has been for the last 29 years – that we work with consumer technology clients on the successful sell-through of their products. That can mean selling direct, through retail or online – wherever a consumer expects and wants to purchase that kind of product.

I was reminded of this when I looked at our internal travel schedule, covering the last couple of weeks and the next few coming up. Our team has met with, or is meeting with the following key accounts: Amazon, Costco, Best Buy, QVC, Best Buy Canada, Home Depot, Lowe’s, B&H, Toys ‘R’ Us, Dixons Carphone, Media Markt, InMotion, Zulily and many more! We travel the world on behalf of our clients.

Use a textual structure that makes your content light for the reader. My tip is for you to take a look at the structure of your text, organize paragraphs, fonts, titles, and subtitles, they are powerful techniques that will make your text easier to understand and much lighter for the reader. You probably already have noticed that large, non-paragraph texts are much harder to read than a well-structured at Some people sometimes get drunk at the time of writing and end up over and over again when it comes time to try and clarify a particular subject. Surely you must have seen yourself talking about a subject, be it written or even spoken, where you ended up playing at the same point a few times until you finished your thinking. In a text, this becomes brutal to leave your heavy content unnecessarily, so whenever possible, avoid speaking the same thing more than once.

There is a lot more that I can say about what we do to help make this happen – I will leave that for a future post. In the meantime, feel free to send me an email with any questions or comments.



Join Levin Consulting at PRG’s Hardware Symposium + BBQ

Posted by: on Sep 10, 2015 in Levin Consulting Blog | No Comments

PRG’s 2015 Hardware Symposium + BBQ

Product Realization Group (PRG) Symposium & BBQ in Sunnyvale, CA on Thursday, September 17 from 8:00 AM to 2:00 PM. Learn about the latest trends from industry experts, and meet like-minded professionals in an informal setting, while enjoying some delicious food and drink. We will also be featuring our Product Realization Roadmap.  You will have the chance to gain valuable exposure to local high tech companies, service providers, and professional societies.

  • Learn about how we are becoming more connected from our expert panel
  • Meet PRG members and event sponsors in an informal setting
  • Enjoy a delicious BBQ with PRG and Levin Consulting 

Get 25% off when you register now:

Macy’s to test Best Buy store-within-a-store

Posted by: on Sep 8, 2015 in Levin Consulting Blog | No Comments

Best Buy and Walmart, to name a few, offer the store-within-a-store concept to give customers a dedicated offering of branded products. Best Buy is taking that one step further. This week, Macy’s announced that they are testing testing Best Buy CE Shops within Macy’s that will be staffed by Best Buy sales associates. This initiative is to spur growth and we see this as a win for both retailers.

Macy’s gets the advantage of bringing in added traffic, with the positive exposure of name brand products (they are the ultimate name brand store). Best Buy gets incremental volume, and more importantly, can show its key vendor partners the advantages of partnering with Best Buy extend beyond the Store within a Store shops at Best Buy to other high traffic outlets that enhance the image of the products (as Macy’s is considered a quality partner for higher quality brands).

The structure of your article should make you want to know more and more, and especially it must be easy to read, with large spaces, illustrations. Because on the web, people “scan” the content to see if it’s worth it that they spend time there. A classic reader does not read line by line (except your fans) as with paperwork at Auassignmenthelp, he begins to see if the article is of interest to him. You must, therefore, allow readers to quickly find the information they have come for (so you have to give them a good reason to keep reading at the beginning of the article, and then keep the attention). You must absolutely avoid long indigestible text boxes, articles written at the “kilometre” without formatting. On the contrary, your article must be airy, with paragraphs, subtitles, images to enhance the reading. We can say that it is the content that is the most important, but in content marketing, the first impression counts, and if you miss this phase, it is rare to have a second chance

We see this as an opportunity for Best Buy to increase their attempts at having exclusive offerings, at differentiating from amazon and as a step toward increasing their footprint without the risk of the additional real estate. This could well turn into a program like the Dixon’s store within Harrod’s – a very high volume and profitable partnership for both retailers. (click here to read article)

2014 Consumer Electronics Holiday Sales – the Macro Picture

Posted by: on Dec 8, 2014 in Levin Consulting Blog | No Comments

#1 – Overall consumer spending has increased, even with wage stagflation. This is due to the combination of increased disposable income with the rapid decline in gas prices (an extra $10 to $20 per week makes a big difference) coupled with greater consumer confidence (even without wage increases, the feeling that the economy has at least stabilized coupled with the cut in gas costs) has led to greater spending. The other macro factor that has often been overlooked is the multi-year lows in interest rates, allowing many homeowners to refinance their mortgages and cut down their monthly expense. So without any wage increases, consumers have more money in their pockets!

#2 – The Holiday season seems to have started slowly … except for Consumer Electronics. Overall holiday spending looks to be up 2 to 4%, while CE spending looks like it will end out up 7 to 10%. Two key factors for this are the explosion in TV sales this season, dominated by large screen sets (55 inch and above) and Ultra High Def sets, and the fact that so many CE categories are positioned for a great season (sound bars and home theater audio, portable audio and headphones, tablets and smartphones, health and wellness CE products, action cameras, notebooks and video game systems). That there are some many hot CE categories has meant that CE stores traffic has been solid for the year – not spectacular, as overall retail traffic continues to lessen as consumers increase their share of online shopping.

#3 – This is clearly the year that we have seen a tipping point in how consumers shop, with their first search being online (as opposed to checking out stuff in stores), online shopping taking greater share and omni-channel becoming more important. This is a long term trend, one that we see moving at a more rapid speed over the next few years. This growth has not been shared by all accounts online – it is focused on the very large players (for CE online, think,, and The numbers for the last ten days online are incredible, with both page views and actual revenue up in the high double digits.

#4 – The positives in the CE industry are not shared by all players or all categories. Sears/Kmart continue to see double digit declines in overall CE revenue, as do the office superstores. The camera and camcorder categories are in a repaid decline, with no hope of a recovery. Smartphones continue to take a bigger share of the overall CE business – meaning other categories are hurting. And Apple continues to increase its share of the overall CE business; alone it is responsible for roughly half of the growth in CE. And the growth in Apple and smartphones are negatives in terms of margin, as both are low margin players – and the overall CE industry looks to be down between 100 and 200 basis points this year.

#5 – One additional positive note regarding the economy is job growth over the last three months, with a gain of 840,000 jobs in the US during that time. This has a double impact: those who have jobs now have spending money (impacting about 1.2 to 1.6 million people, based on families) and increased overall consumer confidence, as people see their family members and friends getting jobs and feel better about the overall economy. This is why we believe that the spending for apparel, sporting goods, housewares and toys will pick up as the season goes on, just not to the extent of CE products.

Levin Consulting Confidential v120514

Black Friday Weekend – It was better than you think

Posted by: on Dec 8, 2014 in Levin Consulting Blog | No Comments

There has been a lot of press about how the Black Friday weekend traffic and sales were down, in terms of retail traffic/revenue. We differ specifically for CE sales, based on the following:

#1 – Although overall traffic and revenue may have been down, it is clear that CE took a much larger share of the basket, and that overall CE revenue was up!!! Total CE sales, retail plus online, were up roughly 7 to 10% for the week, in our opinion.

#2CE has a higher proportion of e-commerce sales than other consumer products, and CE e-commerce sales skyrocketed. The three largest CE players –, and, all showed double digit increases this weekend and for the entire week. And it is important to note that for the e-commerce business, it was a week long event, as retailers released their BF deals online early, and many consumers took advantage. In fact, one of the key factors for the reduced traffic overall was the continual shift to online purchases – for many consumers they appreciated buying the specials without having to deal with the crowds. We want to be clear in that we expect store holiday traffic to continue to decline going forward, as we have reached that tipping point where a large number of consumers are comfortable shopping online for major purchases.

#3The CE industry made a concerted effort to focus on bigger ticket purchases, cutting considerably their focus on featuring DVDs to drive traffic. Yes, Walmart sold an incredible amount of DVDs and Best Buy still sold a good quantity of movies and video game software – but the promotions for these categories were down – creating considerably shorter checkout lines for all involved. Focusing on the big dollar stuff, especially TVs, iPads and notebooks, led to big numbers without correspondingly big traffic numbers.

#4The number of strong categories for CE was the most in more than a decade, allowing for strong overall top line growth. Start with TVs, the hot item – and especially bigger ticket SKUs. Layer on iPads and notebooks – huge revenue producers. Add video game systems – big numbers, and up from last year. And then add all the other strong categories: Beats headphones, GoPro and action cameras, low end tablets (mainly at Walmart), fitness (FitBit numbers were fantastic for the week), cellphones (solid, with much of the traffic spread through the week instead of just on BF – and greater dollars due to the sales of the iPhone 6 and 6 Plus) – and as the weekend went on we saw good sales of bluetooth speakers, cellphone accessories, SanDisk memory products and we could go on and on.

Our key takeaways from the weekend are:

#1This should be the best holiday CE season in at least five years (and maybe longer). The large number of hot CE categories, the strength of the TV business and the dollars that represents, the lack of other “Must-Have” holiday items (except for anything related to the movie Frozen), the fact that Best Buy is in good shape financially and operationally (they set the table for the industry), the strong CE focus by Costco and Walmart, the much, much, much stronger price points on every CE category this holiday versus last (look at the ads and it is clear that we have much more consumer friendly pricing on 4K TVs, on better quality brands such as Samsung, Beats and Apple, on iPads … the list goes on and on) and the increase in consumer confidence (the combination of lower gas prices and the thought pattern of “might not be getting a better job, but at least less danger of losing the current one”) add up to a great holiday CE season.

#2 – As of today, and it looks like for the rest of the season, Best Buy is the big winner. We are not seeing the press about “will Best Buy make it?”, and “how can Best Buy survive against amazon?”. Best Buy has the best product mix, with leadership position in every hot CE category – large TVs, 4k TVs, iPads, notebook PCs, GoPro, FitBit and other health and wellness devices, Beats and other higher end headphones and bluetooth speakers, Samsung TVs … again, on and on. The key is that Best Buy has a leadership position in every major CE brand, meaning it will have better supply, it will be better merchandised (store within a store and in-store displays) and it will have a better selection.

#3 – The other winners for the week were Costco and Walmart, both with strong merchandising (though Walmart’s TV merchandising did not seem as strong as a year ago). Most of the top brands, incredible daily traffic and improved overall CE departments lead us to believe that both will continue to be have great CE seasons – clearly taking share away from their closest competitors. There were other winners last week, including, Vendors selling Direct (way up form 2013) and select regional CE players (not all – there were an equal number of losers).

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#4 – The losers are also clear – Sears/Kmart, the office superstores, HH Gregg – these players are all strong and important retailers and they are all losing share in the CE space. And this is a slippery slope, as once you begin to lose share you become less important to the suppliers and are less likely to get the hot products and the deals. Traffic counts for the CE departments for each of these are down double digits (our best estimates) – it does not bode a good holiday CE selling season.

#5 – Top brands are becoming more dominant. We do not have the NPD numbers as of yet, but we are willing to bet that Samsung gained major revenue share in TVs, Apple in cellphones, tablets and computers, Beats in headphones, SanDisk in memory, GoPro in camcorders/action cams. These numbers will slide as the season goes on, as the supply of the top brands gets constrained – but it clearly demonstrates that consumers like the best brands, want to purchase the top brands and will do when they are competitively priced.

#6 – Consumers are willing and able to buy higher priced goods – where those more expensive goods still show a good value, a reason to buy now, and clear, easy to understand feature/benefit advantages over the products below them. This was obvious all weekend in TVs, where consumers stepped up to better products. And it was true in category after category – here it was clear the value equation made it worthwhile.

Please note that these observations are based on a large number of store visits by the Levin Consulting team, and no “inside information” was obtained – it is our best analysis of what we saw. Please send any comments or questions to me. And thanks to the Levin Consulting team for all of their help in preparing this update.

These opinions are our best opinions – we look forward to getting actual numbers and sharing those shortly.

Best wishes for a Happy and Healthy New Year, and for a Successful Holiday Selling Season!

Register by Oct. 1st to save!

Posted by: on Sep 17, 2014 in Levin Consulting Blog | No Comments

Increase sales and save money! The Electronics Retail Summit Spring will be held March 22-25, 2015 at the Hyatt Regency Baltimore Inner Harbor. The cost of the event will increase by $1,000 on October 1st – register now to receive last year’s pricing. This event is traditionally sold out – early registration is highly recommended! Call Alan Semel at 216-595-9828 x125 to get the ball rolling.

Meet with ABT in August

Posted by: on Apr 15, 2013 in Levin Consulting Blog | No Comments

We are very excited that ABT Electronics will join buyers from companies such as BrandsMart, Airport Wireless, NATM, Curacao, OneCall, Office Depot, TigerDirect, Toys R Us, Woot, Kroger and many more at the Electronics Expo being hosted August 3-5, 2014 at Turnberry Isle Miami in Aventura, FL. Check out our great retailer list. This will be a great chance for CE vendors to sit down in private, pre-scheduled meetings with a great group of buyers.