ABOUT THE PROJECT
Challenge | Develop go-to-market strategy for a new product in a newer category. Attain retailer validation. Maintain fiscal responsibility with start-up funding when developing channel partners. Attain placement at retail.
Solution | Provided client with market assessment and a Crawl-Walk-Run strategy to launch the product. Set meetings with Tier 1 retailers. Negotiated business terms with a Tier 1 retailer.
Results | Entered into a 6-month exclusive with a major retailer including marketing and advertising exposure. Moving forward with additional placement.
