ABOUT THE PROJECT
Challenge | Levin Consulting was engaged to launch a new brand, with a new technology, and new content looking to enter the category with a higher than average MSRP. The idea was to leverage success with Amazon and to expand their presence into targeted retailers both online and brick & mortar.
Solution | Levin Consulting identified the key demographics, developed a targeted retailer list and met with all top retail partners to present a targeted and customized solution for each. Once placed, Levin is responsible for the management of the accounts whether it be planning marketing programs or inventory management.
Levin created optimized channel programs and facilitated partnerships with 3rd party suppliers for: social media, web development, Amazon specialist, logistics, packaging, merchandising, technical and customer service support, distribution, and infomercials.
Results | The product successfully launched on Amazon Launchpad and Amazon.com where they reached #1 in the category of learning toys and gained 3,810 reviews with a rating of 4.5 stars. They also received placement at QVC, buybuyBaby where they received a rating of 4.9 stars on both platforms. The product was additionally launched on Target.com, BestBuy.com and Walmart.com where they sold out of their entire inventory for the year.
