Apple iPod Accessory

A start-up Apple iPod accessory manufacturer

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ABOUT THE PROJECT

Challenge | Validate product’s concept; develop a go-to-market plan; execute the product launch on a global basis.

Solution | Approached Apple and secured the product in Apple Stores which validated the product. This gave us the ability to sell the product and expand the channel partners on a global basis. From there the manufacturer expanded the product portfolio, which we were able to sell globally.

Results | Sold over 2 million units and became the #1 accessory at Apple Store and Apple.com.

Continually extend top-line content via open-source opportunities. Energistically engage out-of-the-box action items and backend technologies. Distinctively innovate progressive platforms before installed base channels. Enthusiastically orchestrate orthogonal customer service for compelling content. Progressively actualize revolutionary mindshare for team building web-readiness.