2023 marked 50 years of CES attendance for Adam Levin, CEO of Levin Consulting. Over his career, he has attended and participated in >200 trade shows, ranging from CES to RetailVision, ECRM, the Housewares Show, KBIS and many others. There are four key traits that make for a successful trade show: retailers that vendors want […]
Circa 1981, I was in an Apple regional dealer meeting when a dealer asked a question that Steve thought was stupid (this was a common occurrence at dealer meetings). Steve started on a rant, saying “I don’t need any of you! We should have our own stores – and not count on dealers that are […]
Time for the first example of great CE leadership – Dick Schulze and his incredible transformation of Best Buy in the 1980s. At that time, traditional CE retail was all about advertising “loss leaders,” then using a commissioned sales force to step customers up to something that was profitable for the retailer. Most retailers were […]
Global channel sales and marketing consulting firm that specializes in growth strategies for established brands and launching consumer technology products into best-fit retailers, online and B2B channels.